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sales discovery trust

Sales questions that do not feel like an interrogation

How to run discovery in a way that builds trust instead of draining the prospect.

T
TalkEasier
· · 1 min read

Discovery fails when every message demands work from the prospect.

Better discovery alternates between asking, reflecting, and narrowing.

Instead of:

What is your business? What is your goal? What is your budget?

Try:

When you say calls stall after price, is the issue that people do not see the ROI, or that follow-up loses momentum?

Specific questions feel easier to answer because they prove you listened. They also create confidence that you understand the actual problem.