Stop copy-pasting sales scripts

Scripts can make weak sellers sound organized. They also make serious buyers feel handled.

Premium prospects are not buying words. They are buying confidence that you understand their situation and can help them make a good decision.

Practice the underlying moves instead: diagnose before answering, name tradeoffs, use relevant proof, and ask cleanly when confidence is high.

The best sales message often sounds less polished than the script. It sounds specific.